Media Release
The Hawthorn Football Club has announced a major premier partnership with Anker SOLIX, naming the global energy brand as its Proud Official Home Battery Partner.
For a club known as the AFL’s Family Club, the alignment feels natural. Australian households are navigating rising electricity costs, grid instability, and growing interest in electrification. At the same time, the Federal Government’s Cheaper Home Batteries Program has rolled out generous rebates to accelerate energy storage adoption. This partnership connects Hawthorn families with a trusted technology provider at a time when energy independence is top of mind.
A win for Hawthorn supporters
The collaboration goes beyond branding. Hawks members will gain access to exclusive offers designed to make home batteries more affordable. The goal is simple. Help families save more, power their homes smarter, and take practical steps toward a more sustainable future.
Hawthorn CEO Ash Klein said:
“At Hawthorn, we pride ourselves on being at the forefront of growth and innovation, making this collaboration with Anker SOLIX a natural fit.”
“We are always looking at ways to give back to our members and fans, and with Anker SOLIX’s global-leading home battery technology already improving the lives of so many people, these are the sorts of innovations we are eager to partner with.”
For Anker SOLIX, the decision to partner with Hawthorn was equally deliberate. The brand sees strong parallels between elite sport and energy resilience. Both require performance under pressure, reliability when conditions are tough, and a refusal to quit.
General Manager of Anker SOLIX APAC Symons Xie said:
“Partnering with the ‘Family Club’ was a natural choice.”
“We see the same resilience in Hawthorn that we build into our products – a refusal to quit under pressure. This partnership delivers real value: helping every Hawks family achieve energy independence.”
Delivering all-scenario energy solutions
Anker SOLIX positions itself as an all-scenario energy provider. Its product range is designed to support Australian households, whether they are at home, on the road, or riding out extreme weather.
At the centre of the offering is the flagship Anker SOLIX X1. The system is engineered to deliver whole-home backup power during outages and storms, keeping families powered when it matters most. In a country where heatwaves and severe weather events can strain the grid, that level of resilience is increasingly valuable.
The X1 seamlessly integrates with rooftop solar panels to maximise self-consumption and slash electricity bills. Instead of exporting excess solar back to the grid at modest feed-in tariffs, households can store and use more of their own energy. This approach improves return on investment and strengthens household energy security.
The system also features VPP-compatible technology. This enables households to earn additional income by supporting grid stability while maintaining full control of their energy. For many Australians, that means turning a battery into an active asset rather than a passive backup.
Beyond fixed home storage, Anker SOLIX also caters to Australia’s outdoor culture. Professional-grade portable power stations, including the C1000 Gen2 and C2000 Gen2, are designed for camping, off-grid trips, and life on the road. Whether powering a campsite fridge, tools on a remote job, or devices during travel, these systems extend energy independence beyond the home.
All solutions are engineered to perform in Australia’s toughest heat and weather conditions. From coastal humidity to inland heat, durability is not a nice-to-have. It is essential.
A broader ecosystem in Australia
Anker SOLIX is the energy division of Anker Innovations, a global technology leader trusted by over 200 million customers. The broader Anker ecosystem already has a strong footprint in Australia.
Through eufy, described as Australia’s No. 1 Smart Home Security brand, more than 1 million Australian homes are already powered and protected within the Anker ecosystem. Building on that legacy, Anker SOLIX is focused on reshaping the future of energy for Australian homeowners.
The strategy is clear. Provide reliable, all-scenario solutions that deliver true energy independence. For households facing rising network charges, volatile wholesale prices, and increased electrification, that message resonates.
Powering the family club
For Hawthorn supporters, this partnership represents more than a logo on a media wall. It links club loyalty with practical household benefits. As electrification accelerates across Australia, from heat pumps to EV chargers, batteries are becoming a central piece of the puzzle.
By aligning with Anker SOLIX, Hawthorn is positioning itself at the intersection of sport, innovation, and sustainability. It reflects a broader trend in Australian sport where clubs are engaging with clean technology partners who can deliver tangible value to members.
At its heart, the partnership is about families. Families who want to keep the lights on during a blackout. Families who want to make the most of their solar. Families who want to reduce bills without sacrificing comfort.
With exclusive member offers and access to advanced battery technology, Hawks supporters now have a clearer pathway to energy independence. In a time of rising costs and changing energy rules, that is a win worth celebrating.
