Data company 257 has launched Pink, an AI-powered platform for residential energy providers that aims to reduce acquisition costs.
“Our mission is simple: to harness data and AI to help energy companies grow faster and accelerate residential electrification,” said Scott Rosenberg, co-founder and CEO of 257. “With Pink, every provider — of any size, in any sector — can tap precise intelligence on every home in their market, driving smarter acquisitions, faster growth, lower costs and real progress on electrification.”
Over the next decade, U.S. households will spend billions on energy products and services. Tens of millions of homes today would benefit from solar, heat pumps or new energy plans, yet providers struggle to connect with them. Pink can bridge this gap, arming providers with household-level intelligence to engage consumers most likely to benefit from solar, HVAC and other energy efficiency upgrades.
Pink’s free planning and insights capabilities reveal opportunities such as 135,000 owner-occupied homes earning over $100,000 a year across New Jersey, New York, Pennsylvania and Maryland that rank high on 257’s solar propensity scoring algorithm; and 438,000 homes in New England currently on oil or propane heat that would strongly benefit from a heat pump retrofit. When it’s time to act, Pink’s performance-based model allows clients to activate audiences across Meta, Google, direct mail and more — paying only when they see measurable results.
News item from 257
